Forthcoming article in Journal of Academic Librarianship: "Academic Library Web Sites: Current Practice and Future Directions" by Brian Detlor and Vivian Lewis.
In another research study conducted with Maureen E. Hupfer, he investigated the relationship between gender and information seeking behaviours on the web. They developed a scale that looked at the degree that people are "agentic (self)" vs. "communal (other)" oriented. These characteristics had predictive value in relation to how you approach searching online. 'Self oriented' individuals do not want to see sites that have a lot of relationship oriented applications. They want to get in and out. "Community" oriented people want to see relationship oriented applications like email and chat, media clips, and richer visuals. Their findings suggest that web sites should be developed to suit these personality constructs.

