Building Up to Firefox's New Release
Firefox enthusiasts (myself included) are looking forward to the new version of the favourite browser due to be released in mid to late October. Firefox 2 is currently in release Beta 2 available for developers to download and sort out the wrinkles.Not all of the new features in the commercial release have been disclosed but the built in spell checking feature will make this upgrade one that you don't want to live without.
An article in Business Week explores how in just two years Firefox has claimed 10% of the browser market and what it needs to do next to increase market share.
The article discusses some of the innovative marketing efforts for Firefox including the Faith Browser with its daily bible verse or the World Cup browser for soccer enthusiasts in your favourite team colors and up to date scores.
Check out how passionate Firefox users can be about their web browser in Oregon. Some Firefox fans constructed a crop circle 220 feet in diameter in 24 hours so that it could be seen from space. Find out some of the reasons Firefox users become Firefox fans - check out Firefox Flicks.
Tags: Firefox | Firefox 2 | viral marketing
