Vendors, Conference Organizers, and Libraries - Do You Help Your Brand Travel?
If you want your brand to travel, you need to care. Little things matter. The recipe is simple -- treat your customers, partners, developers and users like they matter.
Kathy Sierra sparked this discussion by asking the question "which conference cared more its attendees" and showing the classic conference T-shirt available in X-Larger or XX-Large in her post "Tech t-shirts aren't sexy enough (which conference cared more about attendees)."
danah boyd summed it up this way: "If you want me to celebrate your brand, make a t-shirt that i want to wear. Cool and stylish is one part; a shirt that fits and is comfortable is also key."
