Scholarly Information in 2017 - Paid for by Ads?
Emuishere Peliculas via flickr (Creative Commons license)
Register online, provide some personal details, and unlock access to journals with subscription costs from hundreds to thousands of dollars. If this experiment by Reed Elsevier pays off, will we see more medical literature available in this way?
"Reed Elsevier, which publishes more than 400 medical and scientific journals, is trying an experiment that stands this model on its head. Over the weekend it introduced a Web portal, www.OncologySTAT.com, that gives doctors free access to the latest articles from 100 of its own pricey medical journals and that plans to sell advertisements against the content." (New York Times, A Medical Publisher’s Unusual Prescription: Online Ads
Tags: ad revenue | medical+journals | scholarly+information
