Giving Big Online - Attracting and Caring for Wired Wealthy Donors
Photo by bebouchard via flickr (Creative Commons license)
Convio, Sea Change Strategies and Edge Research released a new study about Wired Wealthy donors.
This study suggests that an "Internet communications gap" exists between higher dollar donors and charities. In short, most causes are not making the best possible use of their Web and email efforts to connect with this critically important audience.
Read the whole report or check out Katya's summary on the Non-Profit Marketing Blog: Why you need the wired wealthy
Tags: fundraising | internet fundraising | library | non-profit
