October 31, 2008

Google Analytics Ramps Way Up and Uses Gapminder Style Motion Charts

Google Analytics already had a nice suite of tools but it's just gotten way richer. They'll gradually release in the coming weeks in all accounts. Short videos explaining each feature are available on YouTube playlist.



The motion charts caught my eye. These charts allow you to plot your data in 4 dimensions - X-axis, Y-axis, Color, Size. You can choose to turn on a track feature to highlight the motion path over time. Sweet.

  • Advanced Segmentation - Segment your data (i.e. new visitors, direct traffic). Save, analyze and compare current and historical data.
  • Custom Reports - Create, save and reuse
  • New Account Management Dashboard
  • Motion Chart - What is it and how do I use it?


Two more features will be released on a gradual basis:
  • Integration with Adsense
  • Data Export API



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