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Writing for the Web EnvironmentIntranets 2002 - October 30, 2002 Often intranet Web teams focus all their time and effort on the main page and navigation. These are important without a doubt, but so is microcontent and the thousands of subpages. What does the research show about how users view Web pages and how they use microcontent? As intranet Webmasters, how can we encourage better Web writing and microcontent development? This session addresses some solid strategies for writing in a Web environment.
Five Ways to Improve Your Writing1. Strike out useless words. Before:
2. Avoid noun sandwiches. Before:
3. Use you. You personalizes your text and adds directness and clarity. For example: Before:
After:
4. Cut out redundancies. Examples:
Garbl's Fat-Free-Writing Links has a good list of redundancies. 5. Avoid jargon.
Word SubstitutionsThere are many sites that offer word dictionaries and plain language examples. Two sites with a good selection of word substitutions are:
Reference Web Sites: WritingWord SubstitutionsThere are many sites that offer word dictionaries and plain language examples. Two sites with a good selection of word substitutions are:
Articles and Reference SitesZooming In: Writing Content for Intranets, Darlene Fichter, Online, Nov-Dec. 2001 Ten Web writing tips to gain your Web visitors' trust and keep them coming back for more, Constance Petersen (constance@smartisans.com), IBM DeveloperWorks, May 2001 Create User-Friendly Copy Good Documents: How to write for the INTRAnet Usable Web - Writing Styles Writing for the Web - Jakob Nielsen Writing for the Web - Sun Microsystems Yale's Web Style Guide Reference Web Sites: Plain LanguageBetter Writing. Plain English Writing User Friendly Documents Reference Web Sites: UsabilityJakob Nielsen.s Alertbox The Top Ten New Mistakes of Web Design Jakob Nielsen's Alertbox, May 30, 1999 Top Ten Mistakes Revisited Three Years Later Jakob Nielsen's Alertbox, May 2, 1999 Keith Instone's Site Usable Web Jared Spool's User Interface Engineering Site Software Usability Research Laboratory Newsletter Usability.gov - National Cancer Institute Other ResourcesDefinitely Not Your Father's NewspaperStanford Poynter Project Pre-Publication Checklists - Gerry Gaffney, Infodesign.com |