Journal of Targeting, Measurement and Analysis for Marketing
Publisher: | Palgrave Macmillan Ltd. |
ISSN: | 0967-3237 |
E-ISSN: | 1479-1862 |
Categories: | Business, Economy and Management - General and Others Business, Economy and Management - Trade and Commerce Information Technology - Data Storage and Data Mining Mathematical Sciences - Statistics |
Available online: | Availability | Usage Restrictions |
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ABI/INFORM Collection | Available from 2000/08/01 until 2012/09/30 | E-Reserve CMS Course Packs Link Print More Info |