Writing for the Web Environment
Intranets 2002 - October 30, 2002
Often intranet Web teams focus all their time and effort on the main page and navigation. These are important without a doubt, but so is microcontent and the thousands of subpages.
What does the research show about how users view Web pages and how they use microcontent? As intranet Webmasters, how can we encourage better Web writing and microcontent development? This session addresses some solid strategies for writing in a Web environment.
Some resources, checklists, and tips on improving web writing are provided below.
Interested in a presentation or a workshop on this topic? For more information, email firstname.lastname@example.org.
Five Ways to Improve Your Writing
1. Strike out useless words.
2. Avoid noun sandwiches.
3. Use you.
You personalizes your text and adds directness and clarity. For example:
4. Cut out redundancies.
Garbl's Fat-Free-Writing Links has a good list of redundancies.
5. Avoid jargon.
There are many sites that offer word dictionaries and plain language examples. Two sites with a good selection of word substitutions are:
Reference Web Sites: Writing
There are many sites that offer word dictionaries and plain language examples.
Two sites with a good selection of word substitutions are:
Articles and Reference Sites
Zooming In: Writing Content for Intranets, Darlene Fichter, Online, Nov-Dec. 2001
Ten Web writing tips to gain your Web visitors' trust and keep them coming back for more, Constance Petersen (email@example.com), IBM DeveloperWorks, May 2001
Create User-Friendly Copy
Good Documents: How to write for the INTRAnet
Usable Web - Writing Styles
Writing for the Web - Jakob Nielsen
Writing for the Web - Sun Microsystems
Yale's Web Style Guide
Reference Web Sites: Plain Language
Better Writing. Plain English
Writing User Friendly Documents
Reference Web Sites: Usability
Jakob Nielsen.s Alertbox
The Top Ten New Mistakes of Web Design
Jakob Nielsen's Alertbox, May 30, 1999
Top Ten Mistakes Revisited Three Years Later
Jakob Nielsen's Alertbox, May 2, 1999
Keith Instone's Site Usable Web
Jared Spool's User Interface Engineering Site
Software Usability Research Laboratory Newsletter
Usability.gov - National Cancer Institute
Other ResourcesDefinitely Not Your Father's Newspaper
Stanford Poynter Project
Pre-Publication Checklists - Gerry Gaffney, Infodesign.com